A “Gantry billboard” means a billboard fixed to an overhead structure, usually spanning a road. It is a double-sided advertising steel structure, therefore offers the advertiser the option of advertising to either side of the traffic.Gantry billboard is a double-sided structure, offering advertisers the opportunity to advertise to traffic either entering or leaving the city.
Gantry as a medium of advertising is highly advantageous because it attracts the attention of your potential buyer that too within a span of few seconds. Gantries may also display useful directional information and hence they are difficult to miss ! They deliver high impact and allow for an effective long term presence in the market due to their prominent positioning and large display size.