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  • Your Place: Advertising Knowledge > Advertising Knowledge
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    Our Advertising Industry Knowledge to help to improve your knowledge of the advertising industry. Designed for individuals with broad knowledge of the industry and its trends, this covers the following topics: Advertising and Public Relations, Application to Marketplace, Campaign and Media Planning, Online Advertising, Promos, and Specialized Communications.

     

    • Step-by-Step Instructions on Building an Outdoor Billboard Media

      Billboards are an effective means of reaching a large audience, but it's important to remember who you are designing for, and the places where the billboard will be. Designing a billboard may seem like an easy marketing task, but a bad design can cost you thousands in lost revenue and will hurt your brand's reputation.


      Instructions
      Creating a Billboard Design
      1
      Examine the location where the billboard will be visible. Whether the board is in Times Square, along a rural highway, or in a crowded train station or bus stop, you will want to design the board to fit the audience, their attention span, and the surroundings.

      2
      Determine the size of the billboard you are designing. Boards can come in a variety of sizes and orientations depending on their location. The display size will ultimately drive how you design your board and how much information can be included.


      Put together a priority list of what you want to communicate. Billboards along highways are often viewable only for 5 to 7 seconds, so it is important to narrow down the points you want to get across to the viewer. Keep in mind that the most effective boards contain only 6 to 9 words.

      4
      Choose your graphics wisely. It's important to include your company's logo, but consider using just the words in block type if your logo includes a decorative, script font. Most billboards also include just one large image. Remember that this image should communicate your brand easily but creatively and should not include any small details that would be difficult to discern in just a few seconds. In the case of electronic billboards, multiple graphics can work if the main elements of the design stay the same.

      5
      Choose your call to action. What action do you want your reader to take once they have seen the board? In most cases, billboards are in locations where attention spans are low, so keep your call to action easy to remember.

      6
      Check your billboard company for printer specifications. Most billboards are quite large and will require a different file setup than a typical print piece. Save yourself time by making sure you set up the file the right way before laying out the billboard.

       

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    • How to Build a Billboard Structure

      Outdoor advertising is a great way to attract people to a business. But for every billboard you see on the roads, there's a great deal of though that goes into those billboard structures. These structures are designed to last through all four seasons and it's no easy task to build one.

      An outdoor billboard can serve the function of advertising quite well, thus potentially driving revenue growth. Pedestrians will walk by and see whatever advertisement the billboard displays. Further, people in cars will be able to see the prominently displayed signs and note down useful information such as contact telephone numbers and website addresses. You can also rent the billboard out to advertisers. Building an outdoor billboard is a simple process.

       

      Instructions

      1
      Find the proper placement for your billboard. You need to gather the information about city and state regulations for the billboard. Figure out the dimensions of the space where you will be building the billboard. Determine the distance you wish the light fixtures to be from the catwalks. Remove any obstructions you possibly can from your final location.A billboard that is visible from a high overpass is built differently than one that you see on the wide open interstate. Other variables that will affect the way you build the billboard structure is the type of land the billboard structure will stand on and how big the billboard needs to be so that it's effective.


      2
      Obtain the permit. Contact your local government and obtain a building permit. Make sure that your construction team arrives before the expiration of the permit. Notify others in the area of your building date as a courtesy.

      3
      Measure the hole depth. The driller occasionally will not drill deep enough. You need to monitor his work in order to ensure compliance with your blueprint. In general, you should remain at the site during the construction. Choose the "V" or the angles of the sign faces with respect to the traffic. People in all the lanes should be able to clearly see what's on the billboard. Finally, oversee the concrete pour to make sure the job gets done right and the billboard is securely fastened to the ground.

      4
      Determine the size of the billboard. Industry standard sizes are available for you to choose from, but this decision is up to you. A billboard can be any size and shape as long as its structure is sound and it's within code in your area.
      Arrange the billboard display faces. Determine if the billboard structure will have a face on one side or both sides. You should also determine the arrangement of the display faces, because some billboards have multiple faces on one side and some billboards even rotate to change the face.

      5
      Research the applicable engineering standards. This billboard structure has to withstand all types of weather and climate conditions. You must make sure that the structure meets all city and county code laws.

      6
      Draw up a plan. Like an architecture draws out a blueprint of a house, you need to have drawings of your planned billboard structure. These plans may need to be inspected before you can proceed.

      7Purchase all your necessary supplies. It's best to have all of your supplies before construction begins to speed up the process.

      8
      Erect the billboard structure. City or county inspection may be necessary to ensure the billboard is up to the highest safety standards.

      9
      Add lighting. This is a great feature to all billboards and it's best to add it when the structure is built. Lighting significantly increases the amount of money people will pay to advertise their business on that particular billboard.

       

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    • Why Solar Outdoor Advertising?

      Why Solar Outdoor Advertising?

      Outdoor Advertising is available 24 hours a day, 7 days a week, and 365 days a year which generates repeated exposure to your potential customers.
      Outdoor Advertising captures your consumers on their way to the buy.
      Outdoor Advertising is perfect for reaching mass audiences and is also great for targeting specific groups and ages.
      In terms of getting the best exposure for your advertising dollar, Outdoor Advertising is second to none.
      With our new solar digital billboards to come with its technologies, Outdoor Advertising is only getting better!
      The cost of electricity has increased over the last few years more dramatically than ever before in history, and the current industry trends do not show any slowdown, or reversal, in these price growth trends. Additionally, the cost of doing business is on the rise while consumer spending is becoming tighter, and more hard fought, leading to lower profit margins, and tighter budgets. As an outdoor advertising company, the cost of lighting your billboards can be extremely high, and eat away large amounts of company profits. Sun Flare Solar Array Billboards, on the other hand, requires no electricity (in the normal sense) and therefore, through electric cost savings over the lifetime of Solar Array Billboard Lighting System, they completely pay for themselves more than once over. And, in a world that is increasingly concerned with cleaner, greener, more ecologically homes and businesses.

      Now why not look at it this way?  With those who have electricity to your current billboard use our Solar Array Billboard to back-feed all the excess electricity during the daylight hours and put that money back into your hands or your customers.

      The cost of electricity has increased over the last few years more dramatically than ever before in history, and the current industry trends do not show any slowdown, or reversal, in these price growth trends. Additionally, the cost of doing business is on the rise while consumer spending is becoming tighter, and more hard fought, leading to lower profit margins, and tighter budgets. As an outdoor advertising company, the cost of lighting your billboards can be extremely high, and eat away large amounts of company profits. Sun Flare Solar Array Billboards, on the other hand, requires no electricity (in the normal sense) and therefore, through electric cost savings over the lifetime of the Solar  Billboard Lighting System, they completely pay for themselves more than once over. And, in a world that is increasingly concerned with cleaner, greener, more ecologically homes and businesses.

      Now why not look at it this way?  With those who have electricity to your current billboard use our Solar  Billboard to back-feed all the excess electricity during the daylight hours and put that money back into your hands or your customers.

      The new generation of the Adhaiwell Outdoor advertising Solar Billboard Lighting kit is the perfect solution for solar billboard lighting solutions. Featuring low cost and industry-leading performance, the Adhaiwell packages are specifically for standard billboards. Each individual Adhaiwell Solar Billboard Lighting kit will perfectly illuminate a single-sided 30 ft wide billboard – without the added costs of electrical installation and operation.

      Product Description:

      We all understand that the costs of installing and operating traditional billboard lighting systems are extremely high. The clear alternative is an Adhaiwell Solar Billboard Lighting Kit, which slashes installation costs, and has absolutely zero operating costs for its lifetime.

      The Adhaiwell Solar Billboard Lighting Kit is designed and manufactured by Silicon Solar Inc, an industry-leading powerhouse in the innovation of solar energy solutions for every day problems. With the Adhaiwell, you can rest assured that your Solar Billboard Lighting solution is professional designed, engineered and manufactured. All backed by Silicon Solar’s leading warranty.

       

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