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  • Your Place: Advertising Knowledge > Advertising Knowledge
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    Our Advertising Industry Knowledge to help to improve your knowledge of the advertising industry. Designed for individuals with broad knowledge of the industry and its trends, this covers the following topics: Advertising and Public Relations, Application to Marketplace, Campaign and Media Planning, Online Advertising, Promos, and Specialized Communications.

     

    • Standard Billboard Structure Sizes

      Standard Billboard Structure Sizes
      12’x 24’
      This standard structure size is also known as a poster or ?30 Sheet.? The face is 12?tall and 24?wide with actual copy display area of 10’x 22’when using round corner panels. It can be utilized in any configuration such as double face ?back to back, Vee build or single face. Column placement can be center mount, full flag or partial flag and offset.

      10’x 40’
      This standard structure accomplishes what most outdoor companies hope to achieve by building a 10’x 36’but with a little bit larger display area. The face is 10’tall and 40’wide. It can be utilized in any configuration such as double face ?back to back, Vee build or single face. Column placement can be center mount, full flag or partial flag and offset.

      12’x 48’
      This standard structure is used in two ways. The first, and the most common, is to display side by side 12’x 24’also known as poster faces. The second, is a scaled down 14’x 48’also known as a bulletin face. It is becoming increasingly common to display side by side poster faces on one side with a bulletin face on the other. This also allows complete flexibility for the outdoor company to switch between both applications with ease. The face is 12’tall and 48’wide. It can be utilized in any configuration such as double face ?back to back, Vee build or single face. Column placement can be center mount, full flag or partial flag and offset.

      9’x 32’
      This standard structure size has been referred to as a in paint? as the face size is an exact, scaled down size from a 14’x 48’’ The face is 9’tall and 32’wide. It can be utilized in any configuration such as double face ?back to back, Vee build or single face. Column placement can be center mount, full flag or partial flag and offset.

      10’x 36’
      This standard structure is commonly used in markets that have reduced their allowable square footage. The face is 10’tall and 36’wide. It can be utilized in any configuration such as double face ?back to back, Vee build or single face. Column placement can be center mount, full flag or partial flag and offset.
      14’x 48’
      This standard structure size is the most common freeway billboard structure used today. It is also known as a bulletin? or paint? structure. The face is 14’tall and 48’wide. It can be utilized in any configuration such as double face ?back to back, Vee build or single face. Column placement can be center mount, full flag or partial flag and offset.

      10' x 30'
      This standard structure size is very popular in rural markets where the outdoor company cannot command large enough rates to justify building a 14’x 48’structure. The face is 10’tall and 30’wide. It can be utilized in any configuration such as double face ?back to back Vee build, or single face. Column placement can be center mount, full flag or partial flag and offset.

      12’x 40’
      This standard structure accomplishes what most outdoor companies hope to achieve by building a 10’x 36’but with a little bit larger display area. The face is 12’tall and 40’wide. It can be utilized in any configuration such as double face ?back to back, Vee build or single face. Column placement can be center mount, full flag or partial flag and offset.

      20’x 60’
      This standard structure is built mostly on freeway locations with extremely high traffic counts. It is one of the most rare structures to build, as most municipalities do not allow this high square footage. The face is 20’tall and 60’wide. It can be utilized in any configuration such as double face ?back to back, Vee build or single face. Column placement can be center mount, full flag or partial flag and offset. The above sizes are meant to give you an idea of the types of structures that we carry as our standard sizes. Our on staff engineering team can custom design a structure to fit any location. All structures are designed in house and certified through two independent engineering firms.

       

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    • How to Start a Billboard Company

      Billboards are one of the most enduring forms of advertising. A billboard advertisement can last for months or even years at a time and draws a lot of eyeballs. When compared to the exorbitant advertising rates charged by television and radio companies the cost to rent a billboard is very cheap. A billboard company is an excellent business to run because of these reasons. If you take the right steps you can have a solid profitable billboard company up and running in no time.

      Instructions

      1
      Research your area for competition, available locations and average billboard rental rates. All of these key factors will need to be thoroughly researched to ensure that your market will be able to sustain a new billboard company. For example you will need to have several locations in order to turn a profit.

      2
      Apply for a business license. Although many cities and states do not require a business license to start a billboard company it is always best to be safe and contact your local Chamber of Commerce and find out if it is required. You can also apply online directly at Business.

      3
      Contact your city, county and state to find out which areas in your location are zoned for billboard erection. Each state has different zoning laws so always research the laws for your area before doing anything.

      4
      Search for commercially viable locations. Find locations that have a lot of traffic and a clean line of sight so that your billboard will be easily seen. Negotiate lease terms with the property owners. Usually each lease should be individually tailored to the property owner and location.

      5
      Sign and complete leases with the property owners of your locations. Whenever possible you should add lawn maintenance and power supply as part of your lease agreement to save time.

      6
      Choose the type of billboards that you would like to create. Your options are traditional, mechanical and digital. Each type has its advantages and disadvantages and you should choose the option that best suits your particular business needs.

      7
      Hire a construction company to create and erect your new billboards. Find a reputable company that has experience erecting billboard structures because quite often they must be installed on uneven ground.

      8
      Hire a graphic artist to work with clients who do not have the capability to create designs. This is a much-needed function since many of your clients may be small businesses in your area who do not have the resources to create designs in house.

      9
      Make a billboard rate card for your company. Always include multiple options and fee structures to entice new customers. The rate card should include rental time and traffic statistics if available.

      10
      Hire an attorney to create billboard leasing contracts. The contracts should include stipulations such as the penalties for breaking the contract, the contract length and monetary terms.

      11
      Obtain insurance for your billboards. This is needed to cover any losses incurred from damages due to accidents and natural disasters.

      12
      Advertise your billboard company. You can advertise in print, online and through your own billboards until they are rented out.


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    • How to Begin an Outdoor Billboard Business

      Billboards are one of the most enduring forms of advertising. A billboard advertisement can last for months or even years at a time and draws a lot of eyeballs. When compared to the exorbitant advertising rates charged by television and radio companies the cost to rent a billboard is very cheap. A billboard company is an excellent business to run because of these reasons. If you take the right steps you can have a solid profitable billboard company up and running in no time.


      1
      Choose your geographic market. Before you target a specific market, learn about the culture and business climate of that area. For example, you may find that the market has experienced a loss of jobs and income recently. If businesses are struggling to pay their operating expenses, selling them a billboard may be a challenge.

      On the other hand, perhaps you're looking at an area that has experienced rapid growth in the past couple of years, with new businesses opening every month and many current businesses expanding. In that climate, owners may be willing to spend more advertising dollars to broaden their territory and attract new customers.

      2
      Structure your billboard business. Since you may be operating across county or state boundaries, you may encounter different billboard regulations. Get some professional advice before you get started. Meet with a Certified Public Accountant familiar with clients who operate billboard businesses in multiple areas.

      Next, meet with a commercial insurance agent who can recommend the best business coverage for you and your employees. Contact the city or county clerk's office for each area in which you plan to conduct business. Obtain a business license and any other permits you will need.

      3
      Look at current market players. Before you attempt to establish a presence in any given market, look at the billboard companies already operating in that area. The Outdoor Billboard directory provides a list of billboard companies, and is grouped by state. Within each state, specific cities are listed alphabetically; companies are then listed within that city. For each company, a brief profile and contact information are included. Make some anonymous calls to billboard companies in your area, and inquire about typical billboard contract rates

      4
      Identify billboards for sale. The Outdoor Billboard website also lists available standard billboards, mobile billboards, billboard and land combinations, and entire billboard plants for sale. Listings are separated by state, and direct contact information is included for each property .

      5
      Find billboard land for sale or lease. Check out the Billboard Spots website for nationwide listings of land that can accommodate billboards, or upon which billboards are already installed. In many cases, the listing includes information on billboard zoning and permit requirements.

      For more local options, take a drive throughout your targeted operating market. Jot down locations that would be ideal for billboard installation. Next, visit your local zoning and permit offices to inquire about the availability of those properties.

      6
      Recruit some billboard customers. Make a list of local or regional billboard prospects. Using the rate information you have collected, create a rate structure that presents your company favorably in the market. Consider additional opening discounts to get some billboard clients on the books.

      7
      Get your billboards printed. In many cases, billboards are printed on heavy vinyl, with virtually unlimited ink and graphics options. Billboard printing companies can honor most billboard size requests, and can print from many types of graphics files. With this digital printing capability, clients can obtain excellent print quality and good pricing from companies throughout the United States .

       

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