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  • Your Place: Advertising Knowledge > Industry Knowledge
  • Industry Knowledge is a window for information on professional advertising, companies and services . By developing constantly to reflect the industry's needs, The Knowledge guarantees that it is the place to turn to for advertising production  and services. A wide range of formats and flexible advertising options enables you to get your message to the people who need your services, whether they are in the production office or on location !

    • Knowledge of Digital LCD Signage

      Knowledge of Digital LCD Signage

      Before the sale FAQ
      Q: the creation of a basic information system network, what product you need?
      A: need one computer equipped with Windows operating systems, server software, network connection, network and a display of the player. You need to install the server software on the computer to manage players, publish content updates. Player will automatically download the latest release of content over the network and stored in the internal memory. Final display updated content will be played out.
      Q: DSM80 how many players can support the information publishing software?
      A: you can support any number of players, and increase as your information distribution system network expansion,
      Q: the Player supports what?
      A: our player supports video (Mpeg 1/2/4, standard definition, 1080P HD), picture (JPEG, BMP), information (text messages), streaming video (MMS).
      Q: where player can be installed in?
      A: the Player size is very small, can be installed on the back wall of the display. In addition, your player can also be hidden in the ceiling and some hidden place.
      Q: Home what are the differences between the television and commercial display?
      A: because they use different, so the difference could be substantial. Although a commercial display prices expensive than household TV, but it also applies to information publishing system. Their differences are as follows:
      Household TV is based on daily needs, using only a few hours a day. Commercial display 24x7 sustainable use; TV interface; business better screen quality, fewer defects.
      Commercial business environment were taken into account in the design of the display. It can even worse environment, resistance to high temperatures and high humidity, so its internal structure more robust.

      Player FAQ
      Q: Why the display content has been cut off on the edge after connecting media player to display screen?
      A: Most of TV and display equipments have such problem with HDMI input. It is due to TV/screen itself, and you can try to adjust the layout zone to meet TV/screen size.
      Q: How can I switch video output?
      A: Take out SD card and reboot player. Wait for 2 minutes, and use the remote controller to switch video output. Press red key to VGA video output, HDMI key to HDMI output, YpbPr key to YpbPr output.
      Q: Why the player can not power on/off at the set time after a certain time?
      A: The battery of player is usually out of power after using 3 to 5 years. Please contact manufacturer for repair.
      Q: Why the content is not full screen?
      A: Please check the below issues at first. 1. Does the program resolution match the player resolution? 2. Does the program itself in full screen?
      Q: Why it shakes when playing HD video?
      A: Please check the bit rate of HD video at first. It should not be too high. And then make sure the video format is 50Hz.
      Q: Why player display blank screen after booting?
      A: If it is media player, please check player resolution matches to display resolution. And then confirm that it is in the start up time you set. If it is not, please unlock the player and press the power key of main board.
      Q: Why it display five colour stripes after starting up player?
      A: The start-up image of players can be customized. In default, it is five colour stripes.
      Q: Why it always display five colour stripes?
      A: It means there is content to play. Please send some content to player.
      Q: Why the image can not be switched when playing images?
      A: It is due to the clock issue on main board. Please contact manufacturer for repair.
      Q: Why it can not connect with server after inserting 3G or WiFi USB disk?
      A: The 3G or WiFi USB disk must be the specific model. Please contact us for more details.
       

      Server FAQ
      Q: What to do if the web browser does not support Java?
      A: Please install Java virtual machine at first.
      Q: What to do if program template can not be visit when server login through IE browser in Windows 7?
      A: It is due to IE capability setting issue of Windows7. Please go to “Setting->Internet Option->Combatively View to adjust browser layout mistake automatically”.
      Q: What is the default user and password? 
      A: In default, user is admin and password is 123@456.
      Q: How long the software login will overtime in default?
      A: In default, it is 20 minutes. If there is no operation on management software, it requires re-login software with user and password.
      Q: Why there is no heartbeat time display on server after connecting player to server?
      A: Please check below issues: 1. Player ID is correct on server. When adding player ID, it must be prefixed with “0x”; 2. Player network connection is correct, WiFi encryption is the same as router; 3. The server address set on player is correct; 4. If player IP is static, confirm that it is in the same network segment of server. If all of above settings are correct, please check network devices, such as router, wireless AP, etc.
      Q: Does it support multiple video zones?
      A: No, it only supports one video zone. But multiple image and message zones are supported.
      Q: What is virtual machine software?
      A: Simply, virtual machine software allows user to simulate one or several computer base on one computer. Usually, VMware is recommended. Please check http://en.wikipedia.org/wiki/Virtual_machine to get more details.
      Q: Why DSM80 management software install in VMware at first?
      A: VMware has below advantages: 1. It is very stable, and the standard service platform of Google. 2. Quick installation, just copy the VMware files to hard disk and install VMware software. And then the server is ready. 3. Easy to backup and restore data, just need to backup and restore Vmware files.
       

      System Update FAQ
      Q: Can I update content of network player without network access?
      A: Yes, DSM80 players support update without network access. Please export programs from software and copy them to USB flash disk, and then insert USB flash disk to update players.
       Q: Why the update page does not appear or there is no optional campaign name after inserting USB flash disk into player?
      A: Please check below things: 1. Campaign is available on USB flash disk; 2. The USB flash disk format is FAT32.
      Q: Why the image can’t display or the image zone is blank screen after updating new campaign?
      A: The image size should be less than 5000x5000 pixels in default. And it is suggested that the image size is the same as image zone size.
      Q: What to do if there are unexpected things happen during player upgrade, for example take out USB flash disk, player power off suddenly, etc?
      A: It requires doing nothing. Player firmware has protection mechanism
       

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    • A New Notion of Media - Digital Signage
      A new notion of media-digital signage
       
      Digital Signage is a new media concept, refers to the large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other people gathered in public places, by big-screen terminal display device, information publishing business, financial and entertainment multimedia professional a/v system. Its aimed at a specific physical location, specific time periods to specific groups of people playing characteristics of ad information, gives the advertising effect. In other countries, it was also par with paper media, radio, television and the Internet, called the "fifth media". 
       
      Recipient of the audience refers to the dissemination of information, including print and book readers, Internet users and viewers of the broadcast audience, film and television. Audiences from a macroscopic point of view is a huge collection, from the microscopic point of view embodied for people with rich social diversity. In short is the recipient of information dissemination, including audience of readers of newspapers and books, radio, film and television audiences, IV rise of media networks make audiences increasingly broad. Since the Mass Media becomes a science, who is central to the audience in news dissemination activities has been one of numerous studies and discussions. Early media scholar from a publicity perspective, has proposed a "bullet theory" and "strong results" theory, its essence is to think of the audience as a passive recipient of information, it is clear that these theories are living in the Centre. With the development of research, communications scholars have found audiences and is not simply a passive recipient, are not homogeneous, different audiences for the same information can produce different responses, the audience's role in the dissemination of the process began to get attention. 
       
      Brand is to give owners of premium, produced added value of an intangible asset, his carrier is used to distinguish products or services and other competitors by name, term, symbol, mark, or design and combination, source of value added from the impressions on its carrier formed in the mind of the consumer. 
       
      Brand is a category of cognitive standardization, standardization of information or series of products. To reach markets highlight the role and market differences. Branding is to create difference set themselves apart.
       
      CPM is a media or media waiting tables (SCHEDULING) served 1000 people or "families" of costing unit. This can be used to evaluate any media, any demographic group and any total cost. It convenient to indicate a media and other media, a waiting tables and another media waiting table of relative costs. CPM is not advertisers measured media only, just for the measure of last resort and for different media to develop a relative indicator. 
       
      Monitor is a computer's I/O devices, that input. It can be classified as CRT, LCD and so on. It is a certain type of electronic file transfers through a particular device displayed on the screen and display tool of reflection to the human eye.
       
      VPN in English stands for "Virtual Private Network", translated is "virtual private networks". VPN is defined through a public network (usually the Internet) to establish a temporary connection, security, is a public network through the chaos of security and stability. Using the tunnel several times encrypted data can achieve the purpose of the safe use of the Internet. Virtual private network is extended to the intranet. A virtual private network can help remote users, branch offices, business partners and suppliers establish a credible security connection with the company's internal network, used to cost-effectively connect secure extranet for business partners and user virtual private network. Main tunnel VPN technology, encryption and decryption, key management and user and device authentication technologies. 
       
      Business Model is a complete system of products, service and information flows, including one in which participants and their role, as well as potential benefits for each participant and the corresponding sources and modalities. Analysis in the process of business model focused on a class of enterprises in the market and users, suppliers, other relations of cooperation, in particular the logistics, information flow and capital flow between them.
       
      Server a management resources and provide services to users of computer software, usually divided into file servers, database servers and application servers. Run the above software a computer or computer system is also called the server. Relative to the General PC, server in terms of stability, security, performance, require higher CPU, chipset, hardware such as memory, disk systems, and network and ordinary PC is different.
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    • The Value of Billboard Advertising

      Outdoor advertising is a low budget and effective way of advertising a company product. Among the entire methods billboard advertising is the most sort after method, which has been proven to be the best sales strategy in the recent times. Nearly 5.6 billion dollar was spent on billboard advertising alone.

       

      Billboard advertising is the best bet in outdoor advertising and isn’t that costly. And with the amount of exposure the product gets the money is worth it. In the past few years several factors have triggered billboard advertising and cost effectiveness being one of the prime reasons. One of the reasons being if an ad is placed in the local newspaper or a television channel the advertisement gets noticed for only thirty seconds and when the same advertisement is placed on billboard, it gets noticed through out the day, for months. Thousands of people view billboard everyday on their way to jobs or home, it doesn’t get lost in the pages like an advertisement placed in a newspaper or magazine. There is a frequent and continuous delivery of message. No other advertising method can grab the attention of people like billboard advertising. It creates brand awareness and strong name recognition.

       

      One of the reasons behind the cost being low is technology. In the early years the billboards were hand-painted due to which the labor cost was high. Now, advertisers design and print their advertisements on a huge poster board or vinyl board by a computer-aided printer, which is very cost effective. Creativity can be achieved to the highest extent, with ease and less money. The brighter, colorful, creative the advertisement is, the more eye-catching it is. With the advancements in technology, it takes very less time to design billboards with unlimited possibilities.

       

      Before placing a billboard advertisement in a particular area it’s better that a research is done about the interest of the people in and around that area. Like if the advertiser desires to post a billboard advertisement on a highway, he can choose the advertisement on a motel, cafeteria, or gas station. Depending on the locality specific potential customers should be targeted.

       

      The cost is really reasonable. It varies from $1,000 to $3,000 per month. Ten advertisements will cost around $ 30,000. It might look like a big amount, but it costs almost same if placing a full-page ad in a newspaper for only a day. And if the effectiveness is considered for both the methods, newspaper advertisements are not even half as effective as billboard advertisements. When an advertisement is placed in a newspaper or in a magazine, the customer should reach out to see the advertisement, but when an advertisement is placed on a billboard, it is like reaching to the customers.

       

      Thus, Billboard advertising has high-impact on people and is a cost-effective method of advertisement. The above-mentioned advantages are few of the many advantages of billboard advertising. And that’s the reason why all types of companies and businesses are choosing to go with billboard advertising. From placing the billboard at a theater multiplex, highway, airport, and even pasting them on cars, any kind of product can be advertised to any kind of audience. And the effectiveness of it can never be underestimated.

       

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